FAM99 – FRAMEWORKS AND MODELS

FAM 99 sales funnel cycle potential customers by dubberly

FAM #001 – Sales Funnel

The “sales funnel” frames the basic structure of marketing and sales activities, providing a practical template for planning.

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“Sales Cycle”
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The sales funnel describes the series of steps leading to a sale (or purchase), including awareness, consideration, and selection.

The goal is to push customers to buy—advertising to increase familiarity, informing to build knowledge, offering incentives to close a deal.

Source:
Dubberly 2008