FAM99 – FRAMEWORKS AND MODELS

FAM 99 sales funnel cycle potential customers by dubberly

FAM #001 – Sales Funnel

The “sales funnel” frames the basic structure of marketing and sales activities, providing a practical template for planning.

DOWNLOAD:

“Sales Cycle”
Download (PDF) (1111)
Download (Powerpoint) (1086)
Download (Keynote) (987)

The sales funnel describes the series of steps leading to a sale (or purchase), including awareness, consideration, and selection.

The goal is to push customers to buy—advertising to increase familiarity, informing to build knowledge, offering incentives to close a deal.

Source:
Dubberly 2008