FAM99 – FRAMEWORKS AND MODELS

describing the mentality of mobile

FAM #011 – Mobile Mentality

Remembering the five factors of mobile mentality is useful when creating concepts for mobile products and services.

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“Mobile Mentality”
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Place
Think about what your users can do with their current location and what location can do for them.

Personal
Think about how you could make the experience even more integrated. Use the data that is already available on your users phones. (e.g. locations saved in address book)

Portable
Think about benefits your service can offer when users have access to it everywhere and all the time.

Present
People will use your application on the go. That means they only can spend little attention to your content and features. Therefore focus to create snappy experiences. Present content consumable in short time frames (e.g. standing in the queue).

Perpetually
Think about mobile as an continuous connection to your users. You need to design for “always on” – not an end to end experience.

Source:
CBD